If you are new to Public Affairs, you may find your calling to be very different from other callings that you’ve held. For example, rather than interacting primarily with Church members in religious settings, your calling in public affairs will require you to reach out primarily to those not of our faith and to deal with them in largely secular settings.

Public affairs work in the Church is related to the public relations profession, which helps organizations and individuals to communicate positive and accurate messages and project a positive image. Through your efforts, the Church in your area may be better understood and appreciated, and prominent individuals may feel more inclined to help the Church in various ways to accomplish its important work.

On rare occasions, public affairs work helps to lead individuals into the waters of baptism, but this not the primary aim of public affairs. Rather, the purpose of public affairs is to assist priesthood leaders in forming meaningful relationships with individuals who can help or hinder the Church in the accomplishment of its mission. Even individuals who reject our doctrine, or who know very little about it, may become close friends of the Church and be willing to assist when called upon.

Although the work of public affairs is unique and certain unique skills are helpful, the basic qualifications for service are the same as with other Church callings. Church members who possess strong faith, who seek the companionship of the Spirit, and who diligently prepare and magnify their calling—even in the face of doubt and uncertainty—will succeed in public affairs work. These qualities often are more than adequate to compensate for a lack of professional skills, education, or prior experience.

Prior experience in government, business, media, academics, and other professional fields will help, as will previous experience in a communications disciplines such as journalism, marketing, public relations, and advertising. Individuals who follow current events and social trends, who are aware of the activities of local public figures (elected and otherwise), and who stay informed about the progress and needs of local government will benefit as well.

Above all, public affairs council members need to recognize that they are called by inspiration and have the right and responsibility to call on the Lord for help in overcoming any weakness or lack of credentials. Even the least qualified can have confidence in their call and know that the Lord will sustain them.