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| Improve Your Media Outreach Efforts |
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- Constantly search for ideas about Church-related stories that will interest your local media. When possible, alert your news representatives about local Church stories that are issues of current community interest.
- Regularly check the Church’s newsroom Web site at lds.org/newsroom for news stories you may be able to localize for your area. Your local media contacts are interested in stories with appeal to their viewers, readers, and listeners.
- Make sure what you give your contacts has news value.
- Write good leads in your news releases that capture your reader’s attention. See News Writing Basics.
- Localize your story.
- Write for your audience.
- Media representatives like anniversaries (Is your meetinghouse 10 or 25 years old?) and human interest stories (Is there a stake or ward member with a unique story or talent?).
- Write right. Be like a good reporter. Study how they write.
- Enhance your story visually—include high-resolution photos when possible.
- Include relevant quotes from your priesthood leader when appropriate.
- Learn to recognize timely topics and seasonal opportunities.
- Respect the deadlines of your reporters.
- As appropriate, establish some of your local Church leaders as sources for your local media.
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Serving in the Church
