Members Invited to Share Testimonies in Easter Weekend Internet Campaign

  By Heather Whittle Wrigley, Church News and Events

  • 6 April 2012

The three-day campaign that will launch on April 6, 2012, aims to help those who are not LDS understand that Mormons believe in and follow Jesus Christ.

Article Highlights

  • Church members are invited to be involved with this weekend’s campaign by:
  • Telling family and friends about the campaign and encouraging them to tell others.
  • Encouraging family and friends to look for the YouTube ads and visit mormon.org/easter.

“We believe this will be a unique opportunity for Church members to engage in conversations with those not of our faith about the importance of Jesus Christ in the lives of God’s children.” — Church Missionary Department letter

This Friday, April 6, 2012, members of The Church of Jesus Christ of Latter-day Saints around the world are invited to participate in the launch of a major Internet campaign to testify of Jesus Christ and share their beliefs about the Savior during the Easter weekend.

On Friday morning, the Church will launch three days (April 6–8) of short advertisements on YouTube and Facebook aimed at helping those who are not members of the Church understand that Mormons believe in and follow Jesus Christ.

Organizers of this effort anticipate the ads will be viewed a minimum of 15 million times. Each ad will link to a new, specially designed Mormon.org page where Church members and nonmembers can express their testimonies of Jesus Christ, learn more about what Mormons believe about the Savior, download the Bible videos app, or order a free Bible (United States and Canada only). Visitors to the Mormon.org Facebook page will also be encouraged to share their feelings about Jesus Christ.

Church members are invited to be involved with the campaign in several ways:


  1. Tell family and friends about the campaign and encourage them to tell others. Encourage family and friends to participate by visiting mormon.org/easter or facebook.com/mormon this weekend.
  2. Encourage family and friends to look for the YouTube ads and visit mormon.org/easter.
  3. On Friday, Saturday, or Sunday, visit mormon.org/easter and share your feelings about Jesus Christ. 



“We believe this will be a unique opportunity for Church members to engage in conversations with those not of our faith about the importance of Jesus Christ in the lives of God’s children,” a letter from the
 Church Missionary Department reads.