New Mormon Channel Design to Focus on Sharing Content
Contributed By Ryan Morgenegg, Church News staff writer
- The new mormonchannel.org layout is designed for users to share the content with others.
- Also highlighted with the update is the new hashtag campaign, #WhereIAm, and the Mormon Channel Kids app.
“Mormon Channel’s objective is to deliver content about inspiration, hope, and help. We want people to find the channel useful during the challenges and experiences of life. We also hope they will be inspired to share the content with others.” —Todd Daley, director of the Mormon Channel
Based on the thousands of comments online, the Mormon Channel (mormonchannel.org) is a positive force for good in the lives of members of the Church, and it recently underwent a significant upgrade. On average, Mormon Channel fans tune in 3 million times per month to listen to music and radio programs.
“Mormon Channel’s objective is to deliver content about inspiration, hope, and help,” said Todd Daley, director of the Mormon Channel. “We want people to find the channel useful during the challenges and experiences of life. We also hope they will be inspired to share the content with others.”
Some of the things that fans of the site will find is new daily content such as videos, Mormon Messages, and audio episodes; articles associated to videos; a blog; and an app for kids. The three most popular parts of the site are the Mormon Messages, Mormon Channel daily audio episodes, and new blog posts. “Mormon Channel has more than 2,000 videos on YouTube,” said Heidi Green, content strategist for the site.
“Our challenge was to make Mormon Channel an easy-to-use, daily source of encouragement when there are so many other types of choices in the digital environment,” said Brother Daley. “We can all use a little inspiration, along with practical helps. I believe these recent updates have accomplished just that.” People spend an average of 47 minutes listening to music streams.
The look of the new site is also different. The new version is a more open and visual display showing the new content that is added every day. Even though the site is highly engaging, the written content on the site allows users to read when listening and watching is not possible. It also provides readers with links to additional uplifting content.
Another aspect of the site that is improved is the ability to share and use content. When people see an uplifting video, users can share the content online through Facebook, Twitter, Google+, and others. People also use the Mormon Channel content in family home evening, Church lessons, or daily inspiration. They also use the Mormon Channel mobile app while they commute to work, around the house, or in other activities.
The new Mormon Channel Kids app is an interactive storybook that can engage kids’ fingers and minds with uplifting stories. Currently there are four children’s stories available: “A Mother’s Hope,” “The Nativity,” “The Old Shoemaker,” and “The Coat.” To download the new app, go to the Apple iTunes app store and search for “Mormon Channel Kids app.”
Along with the new upgrades, an awareness effort using the hashtag #WhereIAm is available to fans with social media. The hashtag refers to the fact that the Mormon Channel is available to help people wherever they are in life—physically, emotionally, and spiritually. To engage in the social media awareness campaign people should ask themselves whether they need help realigning priorities, gathering a bit of courage, or finding their way through the statement “Mormon Channel helps me find _________ #WhereIAm.”
“This fill-in-the-blank approach prompts the question “Where am I?” said Brother Daley. “From driving a car full of crazy teenagers to navigating a tough decision, users can share where they are in life and remind each other of the light and joy available to all through the gospel of Jesus Christ.”
The campaign is designed for those using the site to share with others how the Mormon Channel is positively affecting their lives. “Users can participate in upcoming user-generated portions of the #WhereIAm campaign by following us on social media and tagging photos of themselves and their family wherever they are,” said Sister Green.