Tabernacle Choir Now Accessible for Everybody, Anywhere
- Since its launch, the Mormon Tabernacle Choir’s official YouTube channel has gained more than 250,000 views and 10,000 subscribers.
- Choir fans have spent almost 600,000 minutes watching performances, concerts, and music videos on the channel.
- Viewers from 118 countries have subscribed to the Mormon Tabernacle Choir YouTube channel.
“YouTube has made the choir boundless. … High traffic from diverse places on the channel shows that this was a step long overdue.” —Ron Jarrett, Mormon Tabernacle Choir president
Less than a month after its launch, the Mormon Tabernacle Choir’s official YouTube channel (youtube.com/MormonTabChoir) has already garnered more than a quarter-million views and 10,000 subscribers spanning the globe.
Choir fans have collectively spent almost 600,000 minutes—more than one year’s time—watching performances, concerts, and music videos on the channel. Viewers from 118 countries have subscribed to receive notifications from the Mormon Tabernacle Choir when new content is posted. Most of these subscribers are from the United States, Canada, Brazil, Germany, Mexico, and the United Kingdom.
“YouTube has made the choir boundless,” said choir president Ron Jarrett. “Before the launch of our channel, there was no way to listen to Music and the Spoken Word if you couldn’t tune in live. Many of our fans couldn’t listen because of time zone differences or scheduling conflicts. Today our music is accessible for everybody, anywhere and at any time. High traffic from diverse places on the channel shows that this was a step long overdue.”
One unique asset of the choir’s YouTube channel is that it allows choir fans to interact with it through comments on its videos. So far, viewers have left comments in English, Spanish, Portuguese, Russian, German, and French. One viewer’s comment sums up the consensus: “This is just what the world needs. When there is so much bad out there available to everyone, it’s comforting to see now that more and more good will be available to everyone.”
The official channel can be found at youtube.com/MormonTabChoir. It currently has almost 90 videos and approximately 500 minutes of footage, and new material, including full episodes of its renowned program Music and the Spoken Word, past Christmas specials, and concerts featuring special guests, is uploaded on a weekly basis.