Ensign Reader Survey


We need your feedback to help us improve the Ensign magazine. You can go to www.ensign.lds.org and complete the survey online, or you can fill out this printed questionnaire and mail it to:

Ensign Editorial 50 East North Temple St., Rm. 2420 Salt Lake City, UT 84150, USA

Do not include your name or other identifying information. Please complete the survey before October 31, 2008.

Thank you for your help.

  1. 1.

    Are you …

    • Male

    • Female

  2. 2.

    How old are you?

    _______ years old

  3. 3.

    What is your current marital status?

    • Single, never married

    • Married

    • Divorced, separated

    • Widowed

  4. 4.

    Where do you currently live?

    • Australia

    • Canada

    • New Zealand

    • United Kingdom/Ireland

    • United States

    • Other __________________________

  5. 5.

    Including yourself, how many people read your copy of the Ensign?

    • 1

    • 2

    • 3

    • 4 or more

  6. 6.

    About how much of the Ensign do you read each month?

    • 10 percent or less

    • 25 percent or less

    • 50 percent or less

    • Most or all of it

  7. 7.

    During the past six months, how often have you used the Internet to read or download a general conference talk from the Ensign?

    • Never

    • Once or twice

    • 3 to 5 times

    • 6 or more times

  8. 8.

    During the past six months, how often have you used the Internet to read or download a non–conference article from the Ensign?

    • Never

    • Once or twice

    • 3 to 5 times

    • 6 or more times

  9. 9.

    How often do you use the annual index printed in the December Ensign?

    • Never

    • Rarely

    • Sometimes

    • Often

  10. 10.

    How would you describe the layout and design of the Ensign?

    Please mark all that apply.

    • Modern

    • Repetitive

    • Fresh

    • Too formal

    • Appealing

    • Dignified

    • Old-fashioned

    • Inviting

    • Predictable

    • Too idealized

  11. 11.

    I am less likely to read an article that is longer than:

    • 1 page

    • 2 pages

    • 3 pages

    • 4 pages

    • 5 pages

    • 6 or more pages

    • Length is irrelevant to what I choose to read

  12. 12.

    I would like to read more articles about:

  13. 13.

    Besides the First Presidency and visiting teaching messages, what four features do you look at first when you receive the Ensign?

    Please mark only four.

    • Contents page

    • Articles mentioned on the cover

    • Articles on social issues

    • News of the Church

    • Personal experiences (including LDS Voices)

    • Family or marriage articles

    • Articles for single adults

    • General Authority articles

    • Historical or scholarly articles

    • Articles related to a Sunday lesson

    • Pictures, art

    • Random Sampler

  14. 14.

    How often do you read the following types of articles in the Ensign?

    Please mark one choice on each line.

    Never

    Rarely

    Sometimes

    Usually

    Always

    Doctrinal articles

    Historical and other scholarly articles

    Personal experiences (e.g., LDS Voices)

    Random Sampler

    Family or marriage articles

    Articles for single adults

    Articles related to a Sunday lesson

    Articles that showcase gospel art

    Articles on social issues (e.g., addiction, adoption, etc.)

  15. 15.

    How much do you agree or disagree with the following?

    Please mark one choice on each line.

    Strongly Disagree

    Disagree

    Neither Agree nor Disagree

    Agree

    Strongly Agree

    The Ensign presents a realistic portrait of the lives and challenges of Latter-day Saints.

    Each issue has something that speaks to my interests and concerns.

    The Ensign is intellectually stimulating.

    Articles in the Ensign are consistent with official Church doctrines and policies.

    The Ensign is spiritually uplifting.

    Reading the Ensign helps me better understand gospel doctrines.

  16. 16.

    On a scale from 1 to 10, how would you rate your overall satisfaction with the Ensign? Please circle a number.

    NOT AT ALL SATISFIED

    COMPLETELY SATISFIED

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

  17. 17.

    On a scale from 1 to 10, how would you rate the importance of the Ensign in your life? Please circle a number.

    NOT AT ALL IMPORTANT

    VERY IMPORTANT

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

  18. 18.

    Please share any other comments or suggestions you may have.